new York, February 3, 2022  AS Beauty is proud to announce the recent acquisition of Cover FX by a medical strategist and beauty veteran. Lee Graph. Born a Toronto Skin Clinic and Emotion Clinic The products are designed to treat and cover every type of skin using pure ingredients.

“Whether we are talking about makeup artists or people who want to enhance their natural beauty, our productivity makes everyone feel confident,” Graph said. “We believe that personalized beauty should be inclusive and accessible to all.”

As the line between professionals and ever-increasing consumers blurred, Cover FX invites everyone to participate in the creative process using formulas and tools designed to highlight their unique beauty.

“The brand is one of the first in the world of high-performance color, customization and skincare. Cover FX has attracted the attention of our region for more than two decades,” he said. Ralph buttonAS Beauty Chief Operating Officer. “In the years to come, we will use our resources to drive innovation and expand our audience.

The FX purchase is the fourth of its kind since 2019. This purchase is expected to increase the parent company by 20% and gross revenue by 40% by 2023. Cover FX joins Laura Geller Beauty, Mali Beauty and Juliet Beauty Digital-first brands that generate over a third of their sales directly to their consumer website. In addition, AS Beauty maintains strong storefront features on Amazon, which are supported by the in-house team that provides the best in-class content.

AS Beauty has traditionally been successful in creating emotional relationships with neglected customers in the industry. The company is known for its viral social media content and great campaign with celebrities Fran Drescher And Paulina Porzkova. Laura Geller’s latest holiday campaign featuring Porizkova 166 m Media insights, including more than 10 editing features in publications such as People, Good Morning America and NewBeauty. AS Beauty also boasts 3m Followers on all social media. Coverage FX – Another skin-friendly brand – these numbers will be even more impressive by adding it to a growing portfolio.


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